Whats Your Best Tip for Employer Brand Managers

What’s Your Best Tip for Employer Brand Managers In todays recruitment and employment climate, it is more important than ever to be viewed as a desirable place to work. But even more so, it is important to actually BE a desirable place to work for your employees. So we ask our  favorite employer branding managers around the world to give us their best tips so that for some of you  newcomers have all the ammunition you need to cultivate a genuine employer brand for your business. Hannah Fleishman Create an employer brand DIY (Do-It-Yourself) program for employees. At HubSpot, our Inbound Recruiting program is robust; we run global employer branding efforts including our jobs website, HubSpot Life social media channels, recruitment events, careers blogging and content, paid strategy, and more. This wouldn’t be possible without the help of our employees. That’s why we do our best to make it as easy as possible for employees to do an Instagram takeover on HubSpot Life, write a blog post for our careers blog, or host a recruitment event by creating kits and guides for how to do just that. Whether you have a full-funnel inbound recruiting program or are focused on one employer branding channel, make it easy for employees to get involved with DIY resources. Hannah Fleishman, Inbound Recruiting Manager, HubSpot Jennifer Johnston Focus more on employee advocacy, employee reviews and employer awards. These are the decision points that todays candidates use to determine where they want to work what their friends or people in their networks have to say about you as an employer, what the crowd has to say, and how you compare to other companies they might be considering on best place to work lists. Jennifer Johnston, Senior Director of Global Employer Branding, Salesforce Estela Vazquez Perez Not all companies are ready for employer branding, assess the job before taking it. Even though the role may be called employer branding, you have to figure out if they are talking only recruitment, which is most of the times. Maybe they are talking engagement, that is a bit more developed thinking so you need to find who is leading the conversation and how far your role is from that team. Very few companies are doing employer branding for culture transformation. This is the real deal and it needs a big sponsor to make it happen because it is ultimately owned by your c-suite. Our EVP was approved by our CHRO and heavily socialized internally. Dont get frustrated if you are in level I employer branding, you can still create change and set up the foundation for a bigger conversation in the future. Estela Vazquez Perez,  Global Employment Brand Director, Royal Bank of Canada Ton Rodenburg Create an alliance and core network that enables you to build and communicate the brand. This alliance, or team if you will, should have the leaders in business, HR and communication at its core. This team should surround itself with a ring of great ‘disciples’, enthusiasts, inspiring people, formal leaders, networked, that can help spread the brand gospel. This network of brand ambassadors, ‘fire starters’ (thanks Benoy) then can become the core team to spread the virus of the employer brand. Internally, and in that ‘contaminating’ also more colleagues and outsiders to spread the word! Ton Rodenburg, Employer Branding Strategy Director, ARA M/V Human Resource Communications Jaclyn Campbell Employees are your strongest asset, use them to your advantage. Meet with employees from all different departments, roles, levels, backgrounds, and locations and get to know them. Use employee stories to bring your employer brand to life â€" it brings a humanised approach that talent can relate to. Jaclyn Campbell, Employer Brand Consultant, Optus Audra Knight I think the challenge with this type of role is that you have to be very creative/innovative but also be great with data/metrics. I think people often excel at one or the other. If you know your weaknesses than you can partner with other people on your team or other departments that can help fill in any gaps. Audra Knight, Recruitment Operations Manager, Tenable Sarang Brahme Align yourself with employees, their experiences and be authentic. The idea is not to attract everyone but to focus on the top relevant talent for your company who understand your culture and what it’s like working for you. Focus on extracting the essence of company culture and put employees at the forefront of your campaign. Sarang Brahme, Global Social Recruiting   Talent Brand Manager, Capgemini Shaunda Zilich The best advice I can give to Employer Brand Managers is to be transparent.   No one expects any company to be perfect. At the end of the day no one wants to work with a perfect company… they want to have room to make a difference, an impact.   Be sure to be transparent, real, and interactive with those you are looking to engage. Shaunda Zilich, Global Employment Brand Leader, GE Jörgen Sundberg My tip would be to begin with the end in mind. What does success look like? How can we measure this? What will the bottom line impact be? Reverse engineer your activities from there. Jörgen Sundberg, Employer Brand Consultant CEO, Link Humans Carmen Collins Your best source of employer branding content is the employees. A little bit of “trust” goes a long way if you let them do the talking for you, and you become the megaphone to amplify what they organically say. Carmen Collins, Social Media Lead Talent Brand, Cisco

Writing a Simple Resume For Free

Writing a Simple Resume For FreeIf you are like most people, you need to write a simple resume for every job opening that comes along. While it is fine to have a 'Long Form' version, if you want to make the most of your resume, you need to know how to write a simple resume. Here are some things you can use to make it easier for yourself.The first thing you need to do is think about what information your resume needs to have. You should have all of your previous jobs, any certifications that you have received, any awards or degrees you may have received, and any awards you may have won for your achievements. Take a look at your personal life and see if you have any accomplishments that need to be mentioned on your resume.Every resume needs to have your contact information. This is usually your name, address, phone number, and email address. You can make it even more professional by including a company logo as well. Even if you do not have an internet connection at your current job, yo u should still include this information.Employers are always looking for someone to interview and they may be eager to hear about any personal stories that you may have had. Use this space to relay what it was like to work for your current employer. You should also relay on your accomplishments that are good in general. You should remember that you will not be given any free reign with this section of your resume so be sure to convey the exact point that you would like to make.Do not forget to include a personal touch to your cover letter as well. This is where you list all of your achievements and tell the hiring manager why you are an ideal candidate for the job.Lastly, be sure to give your interviewer a professional manner. It is best to use a format that is easy to read and understand. Be sure to use plain black font, use the same font style for your background, headings, and subheadings.There are many websites that will allow you to write your resume online for free. They may e ven allow you to get a professional resume writer to make the final version for you. You can write the letter as if you were reading it out loud to give it that professional look.Writing a simple resume for free is not hard, but it can be time consuming. With a little practice and some trial and error, you should be able to create one that is as good as the resume that you are going to send to the hiring manager. In fact, if you are not very good at writing, you can always hire a professional to help you.

Protecting Your Small Business Against Financial Disaster

Protecting Your Small Business Against Financial Disaster When you have a small business, you will invest a whole lot of time, effort, and money into your venture. So, it’s not all too surprising that you want to prevent things from taking a turn for the worst and to keep things on track for the foreseeable future. Here are just a few different steps that you might like to take in order to protect your small business from potential financial disaster! Take Out Business Insurance When you want to protect yourself against financial disaster, it’s generally a good idea to take out some form of insurance. We take out home insurance to protect our properties, gadget insurance to protect our gadgets, and life insurance to provide dependents with a payout should the worst happen. So why not consider taking out business insurance? A business insurance policy will help to financially safeguard your company against potential disaster that may come upon it. Install CCTV While CCTV may not directly prevent disasters from occurring, it can prove extremely valuable when it comes to protecting your business from financial disaster along the line. Here are just a few ways it can help you. Preventing Theft Theft is a major cause of financial problems in many businesses. Members of the public may steal from your store. Employees are also often culprits of theft in the workplace. Installing CCTV can significantly reduce loss through stolen stock. The presence of cameras is generally enough to put people off stealing. However, if someone goes ahead, you will generally be able to identify the culprit and ban them from your store, which can prevent them from stealing from you again. Evidence for Insurance Claims As we have previously mentioned, there are various ways that your business can be damaged in unforeseen or unpreventable circumstances. But if you have business insurance, you can receive a payout that will help you to put wrongs back to rights. CCTV footage can serve as evidence that will help claims to be processed much more quickly, allowing you to get things back on track at a much faster pace. Evidence Against Fraudulent Claims Increasing numbers of people are filing personal injury claims. As a small business owner, you gain responsibility over the wellbeing of people working for you and members of the public who enter your commercial property. If someone is injured or becomes ill as a direct result of negligence or malpractice on your part, they are entitled to file a claim and receive compensation. However, as you can imagine, some people out there will attempt to file a claim when you haven’t actually done anything done. CCTV can help to prove your innocence should an unfair claim be raised against you. By following the above steps, you should be able to keep your business on the straight and narrow and protect your company against financial disaster!

How to Use Twitter For Job Search

How to Use Twitter For Job Search Consider this your starting point for how to use Twitter for job search. Can you really use Twitter to help your job search? Absolutely! If I were a job seeker (and I am, because we all should be looking for our next job), this is how I would use Twitter. IDENTIFY YOUR STRATEGY Before you even create your Twitter log-in, define what your mission is for using Twitter.   Hint, to meet new people.   So who are the people you would want to meet? The movers and shakers in your industry. People who share a common interest or passion People in your city/town Recruiters Target company employees Next, think about what you will include in your profile that will help people know what you do and want to follow you or investigate your tweets. Start thinking about your personal brand and keywords people would search for to find you. If you need some help writing a long bio, check this post. How To Write A Better Bio. LOG IN AND GET STARTED Use your name for your Twitter account. You want to be remembered and found. Complete your Bio. In 2-3 sentences, how will you brand your message? It is OK to have fragmented sentences in your bio. TWEET SOMETHING RELEVANT Before you go any further, share one or two tweets. You can share an article you think is important to your next career move, you can share a link to your LinkedIn profile or something youve written on LinkedIn. Whatever you do, make sure you give people a reason to want to follow you. FIND PEOPLE TO FOLLOW Remember the list from above go follow these folks on Twitter. The movers and shakers in your industry. People who share a common interest or passion People in your city/town Recruiters Target company employees You can search Twitter for your favorite news sources and industry movers and shakers. Once youve done this, look at Twitters recommendations of people to follow. Chances are, youll see people who are in the same industry. To find people in your city, you can use Twitters Advanced Search and search by Places. If you are relocating, use your new destination. To find recruiters, you can search for that job title in their bio. In order to search bios you need to use a separate tool. Try Mozs FollowerWonk. Once you begin to find people to follow, be sure you add them to a list. This will help you see what they share more easily. You can follow this list of 50 Job Search Pros to get advice and help with your job search. CREATE LISTS Keep organized and create lists. You may want to use the list categories from above or create your own. To create a list, click on your profile picture and youll see a pulldown menu. Select Lists. You can make your list public or private. If you add people to a public list, they will receive a notification from Twitter. You can also add a description to your list. This could be helpful if you want to share your list publically. If you want to see how lists can organize the flow of tweets, go read 1 Hour A Day Marketing Strategies for Job Seekers. START RT (Retweeting) The nicest way to begin is by RTing the tweets of people you just followed.   They will usually thank you.   Consider what your response tweet will be, something complementary to warm up the connection. KEEP YOUR FOCUS It is easy to get sidetracked by posting too personal or unrelated Tweets.   Keep it professional.   Nobody really cares what you are making for dinner.   However, if youve had a great customer service experience or a really great dinner, do give credit to the store/person/establishment.   Positive nets positive! Never, ever complain. ON-GOING STRATEGY Each time you log into Twitter, consider it a challenge to Tweet, RT and Thank anyone who has RTed you. Add new people to your following every time you log in When you read an article or blog you like, see who wrote it and follow them on Twitter. You are now ready to read 11 Beginner Twitter Tips You may also want to learn about Twitter chat an open online discussion.    Twitter Chat Do You Participate? JOB SEARCH? So are you wondering where the jobs are on Twitter? Focusing on job opportunities is putting the emphasis on the wrong part of your mission in my opinion.   Your mission is to expand your network and build awareness of your talent, first and foremost. If you still want to know how to use Twitter for job search by finding posted jobs, read this: Finding Jobs On Twitter

Keeping Motivated When Distributing Your Resume

Keeping Motivated When Distributing Your Resume Successful job searching is a huge task. And resume distribution is probably the biggest and most difficult part of the whole process. It takes a lot of time and effort, and you will be hit with a lot of rejection and disappointment. With all that pulling you down, it is often hard to keep motivated and continue the search, but you can do it. Here are some simple tips to help you stay motivated and keep your head in the right place as you distribute and search. Move On Quickly From Rejection: There is nothing more degrading than rejection, but there is no reason to dwell on it. Accept that you were not the right fit and move on to the next place. This will keep you from getting bogged down by multiple rejections. Take A Resume Distribution Vacation: Now, dont go off to Hawaii on a whim, but it is advisable to take a day off from the job search every once in a while. A day spent doing things for yourself will get you back up to where you want to be to continue your distribution with vigor. Keep Positive: I know, this sounds nearly impossible, but you can do it. Some people have a mantra they recite to keep them in good spirits, others have a routine they go through that keeps them from thinking about the disappointment too much. Figure out what works for you and if you cant think of anything, smiling can change your whole attitude and keep you going. It will not be easy. The important things rarely are. But that does not mean you should give up. You need to keep motivated if you want to be rewarded. Eventually you will succeed and you will land that job that you have been searching for so diligently.

Resume Writing Help in NYC

Resume Writing Help in NYCIf you are seeking resume writing help from someone that has connections to NYC, perhaps you are in the right place. Our writers have been serving the New York area for many years with the most effective resumes and have learned a lot from each and every one of them.We can bring a real touch of professionalism to your resume letter and then move on to filling in the blanks on your application to be hired at the company in NYC that you are interested in. We know that sometimes when you have a great resume in front of you, you may be thinking that you have a chance with that particular company. There is no way to guarantee that, but we are here to help.If you have a resume filled with experience in NYC, it is important that you are showing your experiences clearly and concisely. In addition, we can help you with your attachments so that the employer does not have to open each and every page of your resume. This may be the only time that they are going to see y our resume, so there is no point of spending your precious time on that, or you may find that your resume will look rushed and did not do a good job showing your experience. That would not be the best way to get hired in NYC, so be sure that you are clear and concise about what you do and how you have helped other companies before.In addition to helping you make your resume a success, you can be certain that we will also help you write your cover letter. When you have been out of the industry for a long time, there is not a lot that a company wants to know about you. We do everything that we can to get your letter to make your application and to make you feel good about yourself. Once again, if you are trying to get hired, we will help you make that happen.When you have gone through allof the work and time that are involved in learning to write a resume, then you are going to need to begin the application process. We will use the experience that you have to write your application, a nd then you will want to take a look at the different companies that you have worked with to see if there is any need for you to move to the next level in the company or to get some job experience. That is what we can do for you and help you find the right company.If you are looking for resume writing help from a team of professionals that are not afraid to get down in the weeds to get the job done, then you have just found the best NYC resumes writing company. We have years of experience in the resume writing industry and we know how important it is to make sure that the resume is flawless. With this team of resume writers in NYC, we will give you the best resume possible and all the professional help that you will need to make your application a success.Resume writing help in NYC can be found at our website and will give you the professional resume writing advice that you need to help you with the application for the job that you want. We have years of experience in the resume wri ting industry and will help you write the perfect resume and have a chance of being hired by the company in NYC that you are applying to. If you are looking for resume writing help, this is the place to go.

The Mystery of Hybrid Resume No One Is Talking About

The Mystery of Hybrid Resume No One Is Talking About Ruthless Hybrid Resume Strategies Exploited Just as it's simple to find doesn't make such advice correct or current, however. Getting the most of resume templates let you make sure that you're correctly laying out each one of the accomplishments you've carried out, and also allow you to be sure you be capable of place your ideas together in a way that will let you definitely secure attractive for a wide variety of one-of-a-kind work in the industry where you're attempting to get. Resume builders are an outstanding source, even though they're not necessarily perfect. Resume builders are an immensely fantastic means that might help you organize your resume. Hybrid Resume - What Is It? Each applicant who's looking pertaining to a job wants to obtain a professional continue due to their interview. Establish the company enterprise and profession you're attempting to locate work in. Obviously you might even be searching for an alternate job because of personal particulars. The hybrid resume includes an overview of competencies and accomplishments initially, then it moves on to incorporate a chronological overview of your positions. Whatever They Told You About Hybrid Resume Is Dead Wrong...And Here's Why Hybrid resume format is a great choice for you. A hybrid resume format can be invaluable if you're changing careers. It could also be a great format for someone who is an expert at something. 1 reason to contemplate a hybrid is when you've got a less than consistent job history. Using it resume, you can discuss all of the skills you have developed no matter what your official role was in a previous company.