Guy Kawasakis Small Businesses Tips to Cultivate Enchantment

Guy Kawasakis Small Businesses Tips to Cultivate EnchantmentGuy Kawasakis Small Businesses Tips to Cultivate EnchantmentGuy Kawasakis Small Businesses Tips to Cultivate Enchantment Blaszczyk, Managing Editor, Resource CenterAuthor, Silicon Valley venture capitalist, small business-evangelist and blogger, former Apple chief evangelistGuy Kawasaki is a force de la nature. His latest book, Enchantment The Art of Changing Hearts, Minds and Actions(Portfolio, 2011) outlines the steps to enchant customers, employees and your boss.Kawasaki argues that in business and partieal interactions, the goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people.He offered his insights on how small businesses can cultivate enchantment.Monster Your latest books title, Enchantment, is an interesting choice of words. It brings to mind the idea of authenticity. Does what youre advocating lie somewhere between the two?Kawasaki Enchantment is beyo nd authenticity. People who are enchanting are authentic, but not all authentic people are enchanting. For example, a rolle could be an authentic jerk, if you know what I mean. Enchanting people are both likable and trustworthy, and authenticity is a building block of trustworthiness.Monster You recommend that small businesses define their companys purpose as a means to drive employee satisfaction. Can that purpose be similar to those found in large companies?Kawasaki Purpose is purpose. There is no reason why a small businesss purpose cannot be as lofty as a large company nor, frankly, that a large businesss purpose cannot be as lofty as one from a small business. If anything, large businesses should emulate small businesses more than vice versa. The problem with the stated purposes of large businesses is that the words are usually crafted by marketing people and outside agencies. That is, defining the purpose is an exercise in marketing spin, not a true definition of the reason a n organization exists.Monster You also recommend that employers set clear goals for employees and give them the autonomy to do the right thing. Can an employer expect all their employees to be capable of doing so?Kawasaki It would be naive to assume that all employees are capable of doing so, but its also stupid to manage a company for the lowest common denominator. An organization should believe that employees are good until proven badeanstalt actually proven bad at least two times because everyone makes mistakes.Im sure people can come up with horror stories of over-empowering employees, but the cure is worse than the cause, because when management distrusts employees, a downward spiral towards mediocrity occurs. On the other hand, when management trusts and empowers employees, the employees usually rise to the occasion. At the moment youre hiring someone, if you dont think you can empower the person, then you shouldnt hire the person anyway.Monster You lay out some tough love fo r employers on how they should treat employees, including Judge yourself by what youve accomplished and others by what they intended. Why is this principle important for small business owners?Kawasaki I learned this lesson the hard way because I used to judge people who worked for me too harshly and without understanding the totality of what was going on in their lives. This principle is important for small-business owners because there usually arent layers and layers of management and years and years of practice at supervision. The owner has to embody this attitude for the organization and set the right values to remain in place as the small business grows.Monster You cite authors Bob Suttons list of the twelve beliefs of good bosses.Do bad bosses in small companies commit the same sins as those in bigger companies? Are the consequences the same?Kawasaki More or less, a bad boss is a bad boss regardless of the size of the organization. The consequences are not the same, though. If you screw up in a big company, you get a huge severance package. If you screw up in a small company, you get the boot. Ive never understood the theory of severance packages for screwing up.Monster You talk about wooing employees not just job candidates and consistently telling them how much theyre valued. Is this a crucial practice for small companies?Kawasaki First, the most powerful way to enchant employees is to provide a MAP. M stands for mastery that is, a way to master new skills on the job. A stands for autonomy so that employees can master new skills while working autonomously and not be micro-managed. Finally, P stands for purpose. Employees love to master new skills in autonomous positions while working towards an organization with a high purpose such as making the world a better place.Telling employees that you appreciate them is also valuable too. Its even more valuable in a recession because in a recession theres less money to pass around as motivation and as a manag ement team. A recession is a very interesting time because it takes real troopers to perform when the going is tough. Anyone can look good when times are booming.More on EnchantmentGuys Realistic Enchantment Aptitude test (GREAT)Enchantment Media Resources

Sample Resume for Cosmetology Instructor Job Position

Sample Resume for Cosmetology Instructor Job PositionSample Resume for Cosmetology Instructor Job PositionCosmetology instructors are in demand across the country. Your well-written, easy-to-read resume is one of the key factors that can get you in the door for an interview.In addition to highlighting your cosmetology licenses, your resume should also point out your excellent communications skills and any experience you have as an instructor. Be sure to list all the various types of salon and spa treatments youre able to train others to perform, including any particularly of-the-moment treatments.Use the cosmetology instructor resume below as a starting point to begin creating a document that shows off your skills and abilities. Create this Resume Felicia Logan4244 Old Dear LanePine Bush, NY 12566(777)-799-9438sf.logansmail.comObjectiveSeeking a permanent position as a Cosmetology Instructor in a reputed company with expertise in cosmetology for possibilities of opportunities in car eer growth and development in knowledge and skills.Summary of QualificationsAbove-average communication skillsExcellent skills in handling training managementKnowledge in cosmetologyAbility to provide consultations for patients with regards to cosmetologyProfessional ExperienceCosmetology Instructor, January 2007 Present Dermclinic Research Institute, Los Angeles, California ResponsibilitiesConducted training sessions to students and provided manuals for subjects to be undertaken.Provided skills training and seminars to help improve hands-on experience of students.Maintained records and reports of attendees of the training for future reference.Discussed various cosmetic analysis to students in order to have thorough discussions of ideas.Handled the topics to be discussed for the scheduled seminars.Associate Instructor, March 2004 December 2006 Skin Match Inc., Kansas City, Missouri ResponsibilitiesConducted head counts of students attending the seminar.Assisted the instructor for the tools to be used for the class.Handed out manuals to students for the subjects to be discussed.Analyzed the topics of the seminar and provided the instructor the necessary materials.Organized the facility in order to accommodate the attendees.EducationMasters Degree in Cosmetology, 2004University of ArizonaBachelor of Science in Cosmetology, 2001 University of Arizona Customize ResumeMore Sample ResumesCook Resume Copy Editor Resume Cosmetology Instructor Resume Counselor Resume

More College Students Are Pursuing Science and Technology Degrees

More College Students Are Pursuing Science and Technology DegreesMore College Students Are Pursuing Science and Technology DegreesMore than ever before, our economy is driven by science and technologyand college students are responding with resounding enthusiasm. Welooked at data from more than2000 U.S. universitiesover the past two decades and found that degrees in science and tech have reached an all-time high.From 1992 to 2014, U.S. college students graduatedwith degrees spanningmore than 60 majors. We grouped these into three categoriessocial science, humanities, and science technologyand discovered some interestingtrends.The percentage of majors in the humanities (as a proportion of all majors) remained steady, averaging23.7 percent of all degrees conferred between 1992 and 2014. As shown in the above graph, there was a slight increase in humanities majors between 2003 and 2011, but the highest deviation was only 2.6 percentage points from the overall average.A more distinct ch ange occurred in the social sciences, themost popular category over the longest period of our study. Majors in this category declined from a peak of44.3 percent in 1992 to an all-time low of 35.8 percent in 2014.Despite this downward trend, social sciences remained the dominant area of study until 2012, when it was edged out by science technology majors for the first time in 19 years.Science and tech majors reached an all-time high in 2012and continued to increase through 2014 (and quite possibly, to present day). A closer look at the graph reveals two notable periods of growth one begins in 1994, the other in 2011. Is it coincidence or correlation thatthese two periodscoincidewith the dot-com and tech bubblesin recent history? We thinkits correlated.So we dug deeper by looking at computer science degrees (a sub-set of science and tech)conferred at Stanford University, located withinthe epicenterof the technology industry. We discovered that computer science trends at Stanford (see graph below) were similar to that of science and tech (see graph above). In fact, the computer science trends at Stanford were even more pronounced.Perhaps ourmost surprising finding came when we looked at the gender breakdown of computer science majors. Since the dot-com boom in 2000, the percentage of women graduating in computer science declined and never really picked back up despite the increasingnumber of computer science graduates.In a time where research by the Department of Labor in2012 showedwomenmakingup only 26 percent of the computing workforce, this trend can be concerning.When reviewing trends over the past two decades, its clear that science and technology degrees have become all the rage. Social science degrees still rank high in popularity, but are waning. And humanities degrees, though relatively steady through the years, look like theyre taking a dive. As the economy develops, college students flock towards degrees most useful in todays world. After all, money t alks.Stay tuned as we take a deeper look into these three categories of degrees over the next few weeks.